Cosmetics are care substances used to enhance the appearance or odor of the human body. The history of make up began in the Middle East. Great deal of evidence about the use of make up was found in the ancient Egypt primarily because of their burial rituals. Both Egyptian man and woman applied make up. Rouge and lip ointments are essential at that time as well has henna for giving a red tinge in the nails. They also used soot and other ingredients to paint their faces and even have specialized tools to apply make up.
Over the years, chemist, cosmetologist, fashion designers, religious leaders and government has a huge contribution over the world of cosmetics. It is normal for a person to achieve and feel perfect by the use of cosmetics. It also enables us to express our religion and beliefs.
Cosmetic gained popularity when it reached Rome and Greece. During those times, it was considered extravagant and unnecessary by many. A woman is considered not beautiful if she didn’t wear make up. That lead to the rise of the price and some women even gamble their large fortune for them to be able to buy expensive cosmetics. European Dark Ages came and cosmetics almost disappeared from public knowledge because of the tradition of the prostitutes to use them excessively to hide their age and exaggerate their beauty.
Nowadays, make up is proven to make women more attractive. Love it or hate it, women and make up have a complicated relationship! Yes they do! From bare basic to using a flick of a brush, it can transform their look. Some forget to even put or apply cosmetics simply because either they don’t want the taste or they don’t like what it feels on the skin.
One could put color anywhere on the face but all cultures agreed on a certain beauty principles. Make up is used to make the cheeks look blushing and redden the lips. Cosmetic works because it exaggerates our natural signs of youth, fertility and sexual availability. It makes the woman more appealing.
According to studies, women’s faces are more attractive to both sexes when they’re most fertile. The hormonal shift between estrogen and progesterone increases the blood in skin surfaces thus making the cheeks pinker and the lips redder. So putting on a red lipstick, we emphasize fertility.
Women tend to be naturally darker around their eyes and mouths than men of the same skin tone so they use cosmetics to darken the eyes and lips to exaggerate the sex difference to make them look feminine.
Foundation and cover up also plays a big role in making a woman more enticing. Skin tones also give the impression of youth. When we’re young and healthy, our skin is flawless but as we grow older our skin gets more prone to discoloration and become rough whether it is due to scars or all kinds of damage thus using cosmetics will help us cover those imperfections and will make us appear younger and healthier.
No wonder why most of us spend thousand of dollars for this stuff. We are captivated by makeup because of our goal – to enhance femininity.